A long range attractant, BB2 Granular utilizes a proprietary refining process to make a nutrient rich, protein based formula that has an intense aroma that will attract more deer from further away. Deer crave the nutrient rich formula so they keep coming back. And, the protein promotes antler growth. BB2 also comes in handy during preseason to establish travel patterns and acclimate deer to your area, as well as during the season to attract deer to your property or stand site. Its also ideal for attracting deer to camera sites.